# PRIORITIES People tend to run into three problems when they think about their priorities: 1) They have too many priorities. 2) They do not or cannot differentiate the truly important priorities. 3) For any number of reasons, they let other less-important things get in the way of focusing on what really matters. For the first 500 years of the English language, the word priority was strictly singular — it wasn’t until 1900s — during industrial era and rise of corporate management — that word was pluralized The word “priority” entered the English language, via Old French, sometime in the 14th Century. Deriving from the mediaeval Latin word prioritas (“fact or condition of being prior”), the word meant “the most important thing”—the “prior” thing or the thing with precedence. When it was first coined, the word “priority” had no plural. You could only have one priority. 4-5 (maximum) things you and your organization need to accomplish over the next 12 months 4-Step Process to Help Senior Teams Prioritize Decisions https://hbr.org/2017/03/a-4-step-process-to-help-senior-teams-prioritize-decisions